Willis Lambert

Father / Daughter Records is a San Francisco-based record label that specializes in limited edition 7" vinyl releases from current artists. My role on the project was both as designer and developer.

Ars Nova Entertainment is a production company with active projects in film, television and live performance. The company's most recent film release, Black Dynamite, is on its way to becoming an animated series on [adult swim].

Designed by Tara Rice, the site featured a bold and clear layout that translated perfectly to easily navigable and aesthetically pleasing UI treatments and transitions.

This was a portfolio design project for a professional photo editor based in New York. Purpose of the site was to showcase projects worked on, with a specific focus on production design and professional photography featured for editorial coverage.

The site features a dynamic, single-page gallery I built to showcase photo work, and allow for painless browsing from one photo to the next while displaying pertinent information about each image.

I worked on a team with Hearst Publishing to build a daily comic reader application for iPhone to feature their syndicated Bizarro comic. The application's objective was to deliver a new comic six days of the week, allow for users to view past and/or recent Bizarro comics, and provide for messaging options to supply information about the comic, its artist, and/or other Hearst comic publications.

I also was able to collaborate with Dan Piraro, Bizarro's artist and creator, to provide specific application-centric original art in the unique Bizarro style to compliment certain aspects of the application.

A Life Well Wasted is an independently produced internet radio show about video games and the people who love them, hosted by musician and writer Robert Ashley.

Site design objective was to equally promote both the latest episode for download as well as the availability of limited edition, episode specific posters.

While at AOL, I collaborated with the Weblogs, Inc. team to help develop WoW.com, a social site launched to extend the already successful and hugely popular WoW Insider blog, a leading source for unofficial news, info and discussion about World of Warcraft, the world's most popular online role playing video game. WoW.com made available a set of social tools for World of Warcraft players to create profiles centered around their in-game characters through which they could track and share if they chose to do so.

I served as a key member of the product development team tasked with making the site feature-set a more social, shareable application. I proposed and developed the philosophy behind the Play Feed, an in-house built application that integrated with the live site data to track public World of Warcraft information for players to keep their friends and co-players in the loop on what they're doing both in game and out.

Additional responsibilities on the project were in managing the programming team in charge of building the client-based activity tracker, as well as hand-coding the entirety of the profile and feed section of the site from the ground up.

My final project at GameDaily was as a front-end developer in building the site code for the September 2009 relaunch. The relaunch featured a streaming, aggregated feed of game news for the most recent and popular game releases, integrated with original GameDaily content and editorial programming.

My core tasks at GameDaily were as a Programming Manager, directly assisting editorial in the production of site articles, their promotion on GameDaily proper and AOL's partner channels, and the management of assets for featured coverage pieces.

In addition, I also worked as a writer for the site, providing game previews, game developer and producer interviews, event coverage and photography, all of which reported directly to GameDaily's Editor-in-Chief.

Big Download was AOL's channel dedicated to serving "hardcore" PC gamers. It featured fast, uncapped downloads for large files, ideal for delivering game demos, HD trailers, game MODs and trial versions of popular mass multiplayer online roleplaying (MMO) games. In addition, Big Download was in partnership with the Weblogs, Inc. editorial staff to deliver coverage of PC and Mac gaming news, previews and product reviews.

I worked on Big Download as a Production Manager, handling both regular site updates as well as case-by-case partnerships with publishers to promote the their games. These included game launches for triple AAA titles from the industry's biggest publishers, as well as catered promotions for relaunches to fast-growing MMOs.

TwttrPoop is a Twitter-based web application that provides in-depth analysis of micro-blogging, social media and the impact of mankind's evolution into using the web as a means of inappropriate over-sharing.

The goal of TwttrPoop was to present vapid, useless information in the most important-looking way possible. I borrowed a lot from the sterile diagrams and infographics often seen on local news productions and news sites.

Middlemen is an independently-produced site-specifc play from New York playwright David Jenkins. The aesthetic of the production was a sterile, detached interpretation concerning the modern man, corporate America and the matters of our professional livelihood.

Objectives for the site design were to explain and convey the message and tone of the play, as well as indicate and encourage tax-free donations from supporters.

The play ran October through November, 2009.

Mobilium is the consulting firm founded by Ralph Simon, a veteran of the mobile industry and a pioneer in the commercial success of downloadable ringtones on mobile phones and devices.

Design objective was to convey a clean, professional look with specific attention to explaining the value of Mobilium's expertise in the mobile industry.